Publications - Reports

In this section, you will find a selection of market reports, fact sheets and publications drawn up by industry experts. This page will be regularly updated and we encourage you to return for future developments.

Report: The Japanese cosmetics and quasi drugs market

This report presents new ways to rethink strategy and market entry on the Japanese market.

Report: Marketing Challenges when targeting the Japanese market

Japan has the 3rd largest GDP worldwide, its population is over 125million, bigger than any single EU country. It’s the fifth largest market for Made-in-Italy products and France exports over €0.5bn of wine annually. Japanese consumers love brands whether they be in food, personal care products like cosmetics, fashion, luxury goods or cars.

Report: Local Decarbonisation in Japan - Municipalities, Regions and Clusters on the Road to Carbon Neutrality

This report takes a look at Japan’s decarbonisation strategies, with a focus on the local and regional levels.

Report: Post-Pandemic Industries - Opportunities for EU & Japanese Businesses in Adapting Together

The research aims to show how the pandemic has affected our industries so far, and how it will in the years to come.

Report: Semiconductor market in Japan

Semiconductor industry is changing on a global scale and more and more European companies are presented with the incentives to join its global value chain.

Report: Frozen Food Market in Japan (incl. Ice Cream)

The report will provide information on recent trends and developments in the frozen food and ice cream market including possibilities for EU SMEs.

Report: Japan's Premium Food market

This report targets EU food companies seeking to find new export markets, in this case Japan.

Report: Japan's Clothing and Textile Market

This report will provide readers with a clear overview of the size of the Japanese apparel and textile market, the potential and opportunities, as well as lists of retail targets – and the distributors and trading companies that could partner in reaching them.

Report: The Vegetarian and Vegan market(s) in Japan

This report introduces the main factors that are supporting a growing interest in vega/vegetarianism in Japan.

Factsheet: EPA & Contractual Service Suppliers

Contractual Service Suppliers and Independent Professionals of the EU are allowed to supply services and engage in business activities in Japan.

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EU-Japan Centre for Industrial Cooperation

Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.

The EU-Japan Centre’s activities are subject to the allocation of a Grant Agreement by the European Commission for 2024-2026