Publications - Reports

In this section, you will find a selection of market reports, fact sheets and publications drawn up by industry experts. This page will be regularly updated and we encourage you to return for future developments.

Report: Pet Products Market in Japan

Japan’s pet industry is one of the largest in the world, worth over JPY1.65 trillion (Euro1.2 billion) at retail value. Unlike many product categories in Japan, pet products are unusual since foreign manufacturers, especially in pet food, have the largest market shares rather than domestic Japanese companies.

Case study - UAB GELD BALTIC Super Garden

CASE STUDY - UAB GELD BALTIC Super Garden Freeze-dried berries, veggies, and ice cream entering the Japanese market

Report: Sports Equipment Market in Japan

The sports equipment market in Japan is worth over Euro 11.9billion. Although the market’s growth dipped during the pandemic, it is now rebounding quickly.

Report: Export & Import EU-Japan Trade data 2021

About the Report

The report focuses primarily on the balanc

Report: Digital Apps Market in Japan

Japanese mobile apps market is influenced by global trends of IoT, automatization, digital shift prompted by the COVID-19 related lockdowns, safety measures as well as promotion of cashless transactions and policy of Japanese government towards structural and demographic challenges.

Report: Clean Technology mapping in Japan

Japan’s renewables market has experienced substantial growth over the past decade across most of the industry’s segments. This provides opportunities to EU SMEs interested in the market.

Report: IoT Market in Japan

This report is provided for SMEs in the EU planning to market and sell their IoT products in Japan. The document will describe the market, opportunities, and challenges.

EPA Export Handbook: A guide to help EU SMEs export to Japan

You would like to know if your goods may benefit from the existing free trade agreement between the EU and Japan? You are exporting to Japan but are unsure what 'preferential tariff treatment', 'rules of origin' and 'HS codes' are?

Report: The Medical Devices Market in Japan

The report targets EU SMEs that are manufacturing medical devices and seeking to enter the Japanese market.

Report: Marketing Challenges when targeting the Japanese market

Japan has the 3rd largest GDP worldwide, its population is over 125million, bigger than any single EU country. It’s the fifth largest market for Made-in-Italy products and France exports over €0.5bn of wine annually. Japanese consumers love brands whether they be in food, personal care products like cosmetics, fashion, luxury goods or cars.

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EU-Japan Centre for Industrial Cooperation

Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.

The EU-Japan Centre’s activities are subject to the allocation of a Grant Agreement by the European Commission for 2024-2026