Publications - Reports

In this section, you will find a selection of market reports, fact sheets and publications drawn up by industry experts. This page will be regularly updated and we encourage you to return for future developments.

Report: Confectionery Market in Japan

What opportunities does the Japanese confectionery market offer to EU SMEs?

Report: How to Export to Japan (Food Sector) - Quick Guide 2023

It has been 3 years since the EPA entered into force. The EU food sector is one of the major industries benefiting from the agreement.

Report: Cross-cultural awareness and the importance of corporate culture

This report focuses on the link between a strategic company plan for business with Japan, and the cross-cultural differences (business and private) between the home market and Japan.

Case study - Abbeal

Abbeal is a French start-up specialized in web and mobile development consultancy. They recently expanded their business and met quite a big success in Japan.

Report: Honey Market in Japan

What opportunities does the Japanese honey market offer to EU SMEs?

Report: Export & Import EU-Japan Trade data 2022

The report focuses primarily on the balance of trade between Japan, the EU and its constituent Member States in 2022.

Case study - Treefrog

TreeFrog Therapeutics is a French biotechnology company specialized in cell therapy. In April 2022, it announced the opening of a lab in Kobe, Japan, with the aim of establishing strategic alliances with key academic and industrial players in the field of regenerative medicine.

Report: Understanding Japanese Firm Longevity

How do Japanese firms consistently survive and become some of the oldest firms in the world?

Report: Fintech Market in Japan

What business opportunities does the Japanese Fintech market offer to EU SMEs?

Case study - SOCKSSS

SOCKSSS is a young Swedish company specialized in the fashion of socks. Whereas many larger companies failed in Japan, SOCKSSS already makes 5-7% of their turnover in Japan and their made in Japan style socks amount for 20% of their global turnover.

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EU-Japan Centre for Industrial Cooperation

Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.

The EU-Japan Centre’s activities are subject to the allocation of a Grant Agreement by the European Commission for 2024-2026